پژوهش‌های نوین در مطالعات علوم انسانی اسلامی

پژوهش‌های نوین در مطالعات علوم انسانی اسلامی

مطالعه تطبیقی اسپانسرینگ شرکت های نفتی و نقش آن در تحقق مسئولیت اجتماعی و پایداری اقتصادی ورزش

نوع مقاله : مقاله پژوهشی

نویسندگان
1 استادیار گروه حقوق خصوصی، دانشگاه رسام، کرج، ایران
2 کارشناسی ارشد حقوق خصوصی، دانشکده حقوق، الهیات و علوم سیاسی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران
10.22034/api.2026.2084426.1650
چکیده
هدف: ورزش در جهان امروز به صنعتی چند بعدی با آثار اقتصادی، فرهنگی و اجتماعی تبدیل شده است. در این چارچوب، پژوهش حاضر با هدف بررسی نقش اسپانسرینگ شرکت‌های نفتی در ورزش ایران و مقایسه آن با عملکرد شرکت‌های بین‌المللی همچون شِل، بریتیش پترولیوم، توتال و آرامکو انجام شده است؛ امری که به عنوان بخشی از مسئولیت اجتماعی شرکت‌ها اهمیت یافته است.
روش پژوهش: پژوهش با روش توصیفی–تحلیلی انجام شده و به تحلیل سازوکارهای حمایت مالی شرکت‌های نفتی در ایران و مقایسه آن با الگوهای جهانی می‌پردازد.
یافته‌ها: بررسی‌ها نشان می‌دهد که شرکت‌های نفتی در سطح جهانی با بهره‌گیری از سازوکارهای شفاف و مبتنی بر ارزیابی، اسپانسرینگ را به ابزاری برای سرمایه‌گذاری پایدار و بهبود تصویر زیست‌محیطی خود تبدیل کرده‌اند. در ایران، نبود چارچوب مالی منظم و فقدان نظام ارزیابی، موجب شده بخش زیادی از حمایت‌های ورزشی به‌ویژه در فوتبال فاقد بازده اقتصادی و اجتماعی باشد. همچنین بررسی‌ها تأکید می‌کند که سیاست‌های حمایتی باید از هزینه‌کردهای مقطعی به سمت سرمایه‌گذاری در ورزش‌های پایه و همگانی تغییر یابد؛ حوزه‌هایی که می‌توانند اشتغال‌زایی، توسعه صنایع ورزشی، تقویت اقتصاد محلی و ارتقای سلامت و بهره‌وری جامعه را در پی داشته باشند.
نتیجه‌گیری: در نهایت، چنانچه شرکت‌های نفتی ایران با بهره‌گیری از الگوهای بین‌المللی، شفافیت مالی، ارزیابی آثار اجتماعی و زیست ‌محیطی و تنوع‌بخشی به حوزه‌های حمایتی را در سیاست‌های اسپانسرینگ خود نهادینه کنند، می‌توانند نقشی مؤثر و ماندگار در مسیر توسعه پایدار کشور ایفا کنند.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Comparative study of sponsorship by Oil companies and its role in achieving social responsibility and economic sustainability in sport

نویسندگان English

Reza Najafloo 1
Mohammad Hosein Derafshi 2
1 Assistant Professor, Department of Private Law, Rasam University, Karaj, Iran
2 Master of Private Law, Faculty of Law, Theology and Political Science, Tabriz Branch, Islamic Azad University, Tabriz, Iran
چکیده English

Objective: Today, sport has evolved into a multifaceted industry with economic, cultural, and social dimensions. Within this context, the present research aims to examine the role of oil companies’ sponsorship in Iranian sport and to compare it with the practices of international companies such as Shell, British Petroleum, Total, and Aramco, considering this as a component of corporate social responsibility.
Method: This research adopts a descriptive–analytical approach and analyzing the mechanisms of financial support provided by oil companies in Iran and comparing them with global best practices.
Results: Analyses show that global oil companies have utilized transparent, evaluation-based mechanisms to transform sponsorship into a tool for sustainable investment and the improvement of their environmental image. In Iran, the lack of a structured financial framework and the absence of an evaluation system have caused a large part of sports support, particularly in football, to lack economic and social returns. Moreover, the analyses emphasize that support policies should shift from episodic expenditures toward investment in grassroots and mass sports, areas that can generate employment, develop the sports industry, strengthen the local economy, and enhance public health and societal productivity.
Conclusion: Finally, If Iranian oil companies institutionalize financial transparency, social and environmental impact assessment, and diversification of sponsorship domains in line with international models, they will be able to play an effective and lasting role in advancing the country’s sustainable development


کلیدواژه‌ها English

Sports Sponsorship
Oil Companies
Social Responsibility
Sports Economics
Brand
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